Question 1

What is a color palette?

Accepted Answer

A color palette is a set of colors that work harmoniously together. For social media branding, a consistent palette makes your content instantly recognizable in a feed. Most brands use 3-5 colors: a primary brand color, 1-2 accent colors, and neutral tones for text and backgrounds.

Question 2

What do the palette types mean?

Accepted Answer

Complementary uses colors opposite on the color wheel for high contrast. Analogous uses neighboring colors for a harmonious, cohesive look. Triadic uses three evenly spaced colors for vibrant variety. Split complementary is a softer version of complementary. Monochromatic uses variations of one hue for a clean, sophisticated look.

Question 3

What is WCAG contrast?

Accepted Answer

WCAG (Web Content Accessibility Guidelines) defines minimum contrast ratios for readable text. A ratio of 4.5:1 passes 'AA' for normal text, 3:1 passes for large text. This matters for social media graphics — text overlaid on colored backgrounds needs sufficient contrast to be readable.

Question 4

How do I choose the right palette type?

Accepted Answer

For a professional, corporate look: monochromatic or analogous. For energetic, attention-grabbing content: complementary or triadic. For balanced variety without clashing: split complementary. Start with your brand's primary color and let the math generate harmonious options.

Brand Color
Palette Generator

Complementary

Analogous

Triadic

Split Complementary

Monochromatic

Contrast Check (WCAG)

Brand Color Palette Generator